My.Nintendo.com came online today, the replacement to the much loved Club Nintendo program. The new site links your Nintendo Account and Nintendo Network ID together so that you can earn points and coins to redeem against rewards (such as discount codes, 3DS themes and Virtual Console titles).
Points and coins can be earned by completing missions, ranging from linking social media accounts to making purchases via the eShop. You are also awarded points via Nintendo's second launch of the day as Miitomo landed in the UK App Store and Google Play Store today.
More analysis of Miitomo to come as I sink my teeth further into it, but at it's core it's very much a 'nosey' social media app that has a slightly addictive taste to it.